Privacy Policy

1. Who We Are

Midlands Arts Centre (MAC) is the data controller responsible for your personal information and the organiser of The Final Bid project in Birmingham, UK.

Our registered address is:
Midlands Arts Centre (MAC)
Cannon Hill Park
Edgbaston
Birmingham
B12 9QH
United Kingdom

Telephone: +44 121 446 3232
Registered charity no. 528979. Registered Company 718349.

If you have any questions about how we use your personal information, or if you wish to exercise your data protection rights, you can contact our Data Protection Lead using the details above or by emailing dataprotection@macbirmingham.co.uk.

2. What Information We Collect

If you choose to participate in The Final Bid by placing a bid through our website, we will collect:

• Your first name
• Your last name
• Your email address
• Your phone number
• Your bid amount

If you choose to opt in, we will also record your consent to be contacted in relation to your bid, even if your original bid is unsuccessful. The data is stored on a UK server.

3. Why We Use Your Information

We use your personal information to:

• Register and manage your bid;
• Identify the highest bidder;
• Contact the successful bidder;
• Complete the sale of the chair or item if your bid is successful;
• Maintain records relating to the auction where required for legal or administrative purposes.

The legal basis for this processing is Article 6(1)(b) UK GDPR, as the processing is necessary to take steps at your request and fulfil your contract with us, if your bid is successful.

4. Optional Consent

If you give us your consent, we may contact you if the winning bidder withdraws or is unable to complete the purchase. In that case, we may offer you the opportunity to purchase the item at your bid price or in accordance with the auction rules.

The legal basis for this processing is your consent under Article 6(1)(a) UK GDPR.

You can withdraw your consent at any time by contacting us at thefinalbid@macbirmingham.co.uk.

Withdrawing your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

5. Who We Share Your Information With

We only share your personal information where necessary.

This may include trusted third-party service providers who help us operate our website or manage the auction, such as our website hosting provider or IT support providers. These organisations process personal information on our behalf under written contracts and are required to keep your information secure and only use it in accordance with our instructions.

We will not sell your personal information to third parties.

6. How Long We Keep Your Information

We will keep your personal information only for as long as necessary to administer the auction, complete any resulting sale, and meet our legal, accounting, or regulatory obligations.

Once your information is no longer required, it will be securely deleted or anonymised.

7. Your Rights

Under the UK GDPR, you have the right to:

• request access to the personal information we hold about you;
• request that inaccurate or incomplete information is corrected;
• request that your personal information is deleted in certain circumstances;
• request that we restrict how we use your information in certain circumstances;
• object to the processing of your personal information where applicable;
• receive your personal information in a portable format where applicable;
• withdraw your consent at any time where processing is based on consent; and
• lodge a complaint with the Information Commissioner’s Office (ICO).

You can find out more about your rights by visiting the ICO website.

If you wish to exercise any of your rights or have any questions about this Privacy Policy, please contact us at dataprotection@macbirmingham.co.uk.

If you are not satisfied with how we have handled your personal information, you have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. Any updates will be published on this page, and the latest version will always apply.

Cookies Policy

Our website uses cookies. These are small files downloaded to your computer which help us understand how people use the website, some of which are used to remember any preference settings that you make on the site. We do not use this information for targeted advertising, or any malicious activity.

YouTube Embedded Videos

Our website may include embedded videos provided by YouTube, a service operated by Google. When you interact with an embedded YouTube video, or in some cases when you visit a page containing an embedded video, YouTube and/or Google may collect information about your device and your interaction with the content.

This information may include your IP address, browser type, device information, operating system, pages visited, viewing activity, cookies, and other identifiers used to provide the service, improve performance, measure usage, and deliver personalised or non-personalised advertising in accordance with Google’s policies.

If you are logged into a Google account while using an embedded YouTube video, Google may associate your activity with your account, subject to your Google privacy settings.

We do not control the data collected by YouTube or Google through embedded content. The collection and processing of this information is governed by Google’s Privacy Policy and YouTube’s Terms of Service.

YouTube collects information about you if you’re already signed up and logged in to the app.

You can learn more by reviewing:

• Google’s Privacy Policy: https://policies.google.com/privacy
• YouTube’s Terms of Service: https://www.youtube.com/t/terms

Where required by applicable law, embedded YouTube content will only be loaded after you have provided any necessary consent through our cookie or consent management platform. You can also manage or withdraw your consent at any time through our cookie preferences.

We use Google Analytics to monitor how many people visit our website.

Last updated: 17 July 2026